Please use this identifier to cite or link to this item: http://prr.hec.gov.pk/jspui/handle/123456789/17364
Title: Problems & Prospects of Entrepreneurship: An Empirical Study of Fast Food Businesses in Karachi
Authors: Siddique, Muhammad
Keywords: Business And Management
Management Sciences
Issue Date: 2020
Publisher: University of Karachi, Karachi
Abstract: For the developing countries, entrepreneurship is the bearer of economic growth, the harbinger of financial well-being and offers propensity for development. It not only broadens the vocational horizons-enabling people to make profitable earnings but it also opens the gateway to grandiose job opportunities. Undoubtedly, it tautens the monetary fabric of the society by offering a remedy to the malady of poverty, which in turn bridges the gap between those belonging to various echelons of social classes. Entrepreneurship exists as a zone often muddled in an ill-defined state of not being able to conform to the standards pertinent to it, especially in the developing countries and under-developed countries. In Pakistan, most of the businesses are being run by untrained persons, and the use of primitive and manual methods of manufacturing the products and simple marketing techniques have rendered them unable to meet the international standards. In the same way, problems like unavailability of funds, inadequate basic infrastructure, poor accounting system, and unstable policy environment also need to be addressed accordingly. Entrepreneurs are agents of initiating and providing social and fiscal development. A large number of entrepreneurs in a country are signifiers of urbanization and prophesize their ability to stand abreast with the world soon. Families become a major catalyst for the expansion of businesses via entrepreneurship in the study area. The study aims at introducing workable entrepreneurial practices, scrutinizing the problems associated with them, inspecting and discerning the causes of unsuccessful businesses, proposing possible measures that can counter the problems identified, as well as making suggestions that can improve entrepreneurship activities and business management practices in the study area. It is mixed research i.e. quantitative cum qualitative in nature, and inferential tools of statistics are to be used. A simple random sample is to be used to collect primary data with the help of a closed-ended questionnaire and semi-structured interviews. The sample size is going to consist of 257 proprietors/managers of fast food centers for quantitative data and 10 respondents are to be interviewed for qualitative data. The collected data is to iv be quantified by applying the suitable statistical tests and the data from interviews to be analyzed by applying content analysis approach. The data is to be presented in tables, charts, and graphs. Moreover, the statistical tests are going to help to accept or reject the hypotheses. The study may find the problems associated with entrepreneurship and based on the findings, recommendations will be given on entrepreneur issues and about the future area of research. Keywords: Entrepreneurship, Entrepreneur, Enterprise, SMEs, Fast Food, Problems, Prospects.
Gov't Doc #: 23566
URI: http://prr.hec.gov.pk/jspui/handle/123456789/17364
Appears in Collections:PhD Thesis of All Public / Private Sector Universities / DAIs.

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