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Issue Date	Title	Author(s)
2020	The Impact of Perceived Service Fairness on Customer Citizenship Behaviors: The Mediating Role of Relationship Marketing	Khan, Waseem
2020	The mediating role of Service Quality and Customer Satisfaction in the association between Sensory Marketing and Customer Loyalty: A Study of Restaurant Industry of Pakistan	Satti, Zoya Wajid
2020	Antecedents and Outcomes of Brand Hate: The Moderating Role of Narcissistic Personality	Husnain, Mudassir
2020	An Exploration of Factors Influencing Purchase Decision Making of Apparel Consumers	Yousuf, Muhammad Imran
2020	Brand Elements, Attention and Transference: An Analytical Study of Televison Advertisements	Riaz, Kashif
2020	The Affects of Advertising Appeals Used in Television for Promoting Products of Various Categories, an Analysis	Hussainy, Syed Karamatullah
2020	Measuring Religio-Spiritual Insights that Influence Attitude Towards Advertising During Religious Festivals	Ansari, Junaid
2020	Visual Appeal of Stock Photography Used in Advertisements Affecting the Customers' Attitude and Determining the Overall Brand Equity: Evidence from Banking Sector in Pakistan	Ramish, Muhammad Sufyan
2020	Factors Affecting Online Impulsive Buying Behavior: A Model and Empirical Application	Habib, Muhammad Danish
2021	Advancement in Field of Promotion: Inspirational and Persuasion Factors of eWOM: A Customer Perpective	Malik, Ishtiaq Ahmed